inbound marketing with a twist
At Buoyant Marketing, we strive to create and cultivate personal connections between innovative B2C product brands and their customers through playful yet intentional storytelling.
We provide digital inbound marketing strategy and implementation services.
We also tell awfully punny jokes.
check out our offerings
copywriting
Copywriting is the art and science of writing the words that convince prospective clients to take action, such as book a call with you, purchase your products, or visit your brick-and-mortar location.
Search engine optimization
Search Engine Optimization (SEO) is a big-picture strategy for increasing your website’s visibility through search engines like Google and well, the others that no one really uses.
social media
Social media management is the process of providing valuable visual and written content and engaging with your audience on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
web design
Website design is the combination of graphic and interface design, coding, SEO, and implementation of proprietary software. Websites are the virtual home of a company and should not only represent the company’s brand, but serve their clients well.
user experience / interface
User Interface (UI) is the layout, visual design, and branding on a website. User Experience (UX) encompasses the website framework (interface, navigation, and information), interactive design, information architecture, and overall strategy.
education + keynote speaking
Emilie, founder and chief executive officer at Buoyant, is a marketing educator and keynote speaker with recent experience presenting on the topics of Search Engine Optimization, Diversity and Inclusivity, and Racial and Socioeconomic Disparity.
When I launched my website earlier this month, I worked really hard on making it look pretty and easy to use. I customized my favorite Squarespace template. I sprinkled my favorite branding elements and headshots throughout the pages. I added newsletter signups, social media icons, and a custom contact form from Honeybook.* Once it looked nothing short of gorgeous, I published that sweet website baby of mine and announced its arrival to the world! 🎉🎉🎉
But, that gorgeous website won’t perform unless…