I'm the main face behind the Buoyant brand. I'm also a wife and mom, a linguaphile, string musician, and mixed-media artist. Enneagram 7 and ENFP.
FOUNDER + ACCESSIBLE WEBSITE STRATEGIST AT BUOYANT
Let’s be honest. This definition briefly tells you *what* I do, but it definitely doesn’t tell you “why” I do it! Hint… it’s not because I love being tied to my computer all day.
Yesterday, as I was listening to #startwithwhy by @simonsinek, I had an epiphany: I didn’t know my “why” (aka my mission statement).
Sure, I thought about it endlessly for the last five years and I even wrote down my “why” on my office corkboard, but it never felt “just right.” Feeling like Goldilocks, I kept brainstorming and trying new sentences on for fit. Some were too bland or too bold or just flat-out not me at all.
While the idea of “I want to provide a comfortable life for my family” sounds good, it just doesn’t resonate with me; it doesn’t motivate me.
In the last six weeks, I have spent at least one hour most days meditating and letting my thoughts flow out of me. I have had incredible realizations about myself, my goals, and the impact I want to make. Most of all, I figured out WHY I do what I do and what brings me incredible amounts of joy. Without further ado, here is my WHY — my mission statement:
To make people laugh and foster communities of true belonging.
Okay, now that doesn’t sound like it ties directly to copywriting, but I promise it does!
Keep your eyes open. The “how” and the “what” will come in a future post. 🙂
We serve small business owners who want a brand and website that is bold and beautiful in form and unapologetically strong in function. We believe in accessibility-first design principles so your website is available to all visitors, regardless of their need for assistive technologies. We cannot wait to help you reach new markets and increase your bottom line.
© 2021 Buoyant Marketing
brand + Web Design Agency