I’m gonna have to ask you to stop what you’re doing.
Stop sending your dream clients on a wild goose chase to hire you.
Okay, I know you don’t think you’re doing it, but the truth is that it happens more than you think and I can guess most of us have done it. We’re so excited to book clients, sell tickets, and create new products that we do whatever we think it takes to get that client in the door.
Take it from me — the recovering hot-mess octopus. Keep the structure simple and be your dream client’s compass. Guide them down a path that solves the pieces to their biggest puzzle. Before I tell you what the Value Ladder is and how to use it, you need to identify ONE BIG THING…
Just because you can write your own sales copy doesn’t mean you should publish it. Now hear me out, friend. I would love to write your launch copy for you, but I totally get why you would want to do it yourself. You’re a roll-up-your-sleeves kind of girl. You’ve worked ridiculously hard for your money and don’t quite feel ready letting go of it to hire a copywriting pro. I’ve got your back. I’ll show you how to review the copy you’ve already written and make sure it’s going to serve you well.
Oh, hi there. It’s me again. Just trying to put myself out of a job.
Just kidding. For those of you who want to update your website copy on the fly, I’ve got you covered. I can teach you the basics of how to write compelling copy on your own site so you can fiiiiiiinally stop feeling like you sound like everyone else.
When I launched my website earlier this month, I worked really hard on making it look pretty and easy to use. I customized my favorite Squarespace template. I sprinkled my favorite branding elements and headshots throughout the pages. I added newsletter signups, social media icons, and a custom contact form from Honeybook.* Once it looked nothing short of gorgeous, I published that sweet website baby of mine and announced its arrival to the world! 🎉🎉🎉
But, that gorgeous website won’t perform unless…
This week, I did an awkward little squeal when I saw an inquiry come in for my copywriting services from someone I had never met before. Okay, okay, that would be the vast majority of my clients. But even after all these years of being in business, I still get that magical feeling of gratitude when someone other than my close relatives love what I am putting out into the world.
Did you know I went to school to become a librarian?
It feels like eons ago, but right after undergrad and before kids, there was this scary time in my life when I didn’t know what I wanted to be when I grew up. (Haha — that lasted WAY longer than I anticipated!) During that time, I applied for graduate school at @uwmadison in the School of Library and Information Science. I cultivated the extra-nerdy side of myself and learned the absolute best ways to gather, sort, store, and reference data (in a digital way, not just on a bookshelf).
Old MacDonald had a farm. E-I-E … IO… Strategy? Wait. That’s not right.
What the heck is IO?
Influencer Outreach Strategy is a word-of-mouth marathon — the hottest way to create a buzz about your brand among your ideal customers.
Let’s be honest. This definition briefly tells you *what* I do, but it definitely doesn’t tell you “why” I do it! Hint… it’s not because I love being tied to my computer all day.
Yesterday, as I was listening to #startwithwhy by @simonsinek, I had an epiphany: I didn’t know my “why” (aka my mission statement).
Pro Tip: Before you spend a dime on your business, you need to identify a few key players on your business team: accountant and business lawyer. You may not need legal services right away (unless you want help establishing your company as an LLC or setting up contracts), but you will need an accountant from the very beginning.