Did you know I went to school to become a librarian?
It feels like eons ago, but right after undergrad and before kids, there was this scary time in my life when I didn’t know what I wanted to be when I grew up. (Haha — that lasted WAY longer than I anticipated!) During that time, I applied for graduate school at @uwmadison in the School of Library and Information Science. I cultivated the extra-nerdy side of myself and learned the absolute best ways to gather, sort, store, and reference data (in a digital way, not just on a bookshelf).
Old MacDonald had a farm. E-I-E … IO… Strategy? Wait. That’s not right.
What the heck is IO?
Influencer Outreach Strategy is a word-of-mouth marathon — the hottest way to create a buzz about your brand among your ideal customers.