I’m gonna have to ask you to stop what you’re doing.
Stop sending your dream clients on a wild goose chase to hire you.
Okay, I know you don’t think you’re doing it, but the truth is that it happens more than you think and I can guess most of us have done it. We’re so excited to book clients, sell tickets, and create new products that we do whatever we think it takes to get that client in the door.
Take it from me — the recovering hot-mess octopus. Keep the structure simple and be your dream client’s compass. Guide them down a path that solves the pieces to their biggest puzzle. Before I tell you what the Value Ladder is and how to use it, you need to identify ONE BIG THING…
Just because you can write your own sales copy doesn’t mean you should publish it. Now hear me out, friend. I would love to write your launch copy for you, but I totally get why you would want to do it yourself. You’re a roll-up-your-sleeves kind of girl. You’ve worked ridiculously hard for your money and don’t quite feel ready letting go of it to hire a copywriting pro. I’ve got your back. I’ll show you how to review the copy you’ve already written and make sure it’s going to serve you well.
Oh, hi there. It’s me again. Just trying to put myself out of a job.
Just kidding. For those of you who want to update your website copy on the fly, I’ve got you covered. I can teach you the basics of how to write compelling copy on your own site so you can fiiiiiiinally stop feeling like you sound like everyone else.
Let’s be honest. This definition briefly tells you *what* I do, but it definitely doesn’t tell you “why” I do it! Hint… it’s not because I love being tied to my computer all day.
Yesterday, as I was listening to #startwithwhy by @simonsinek, I had an epiphany: I didn’t know my “why” (aka my mission statement).