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Reading Time: 6 minutes

I’m gonna have to ask you to stop what you’re doing.

Stop sending your dream clients on a wild goose chase to hire you.

Okay, I know you don’t think you’re doing it, but the truth is that it happens more than you think and I can guess most of us have done it. We’re so excited to book clients, sell tickets, and create new products that we do whatever we think it takes to get that client in the door.

Take it from me — the recovering hot-mess octopus. Keep the structure simple and be your dream client’s compass. Guide them down a path that solves the pieces to their biggest puzzle. Before I tell you what the Value Ladder is and how to use it, you need to identify ONE BIG THING…

Brand and Marketing Strategy, Copywriting Strategy, Search Engine Optimization Strategy

December 13, 2019

A Creative’s Guide to the Value Ladder

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Reading Time: 3 minutes

Just because you can write your own sales copy doesn’t mean you should publish it. Now hear me out, friend. I would love to write your launch copy for you, but I totally get why you would want to do it yourself. You’re a roll-up-your-sleeves kind of girl. You’ve worked ridiculously hard for your money and don’t quite feel ready letting go of it to hire a copywriting pro. I’ve got your back. I’ll show you how to review the copy you’ve already written and make sure it’s going to serve you well. 

Brand and Marketing Strategy, Copywriting Strategy, Search Engine Optimization Strategy

December 3, 2019

Can your current launch copy pass the Buoyant Test?

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Reading Time: < 1 minute

This week, I did an awkward little squeal when I saw an inquiry come in for my copywriting services from someone I had never met before. Okay, okay, that would be the vast majority of my clients. But even after all these years of being in business, I still get that magical feeling of gratitude when someone other than my close relatives love what I am putting out into the world.

Brand and Marketing Strategy

September 12, 2018

Where on Earth Did You Come From?

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