Five Questions to Ask Before Hiring a Business Accountant

Pro Tip: Before you spend a dime on your business, you need to identify a few key players on your business team: accountant and business lawyer. You may not need legal services right away (unless you want help establishing your company as an LLC or setting up contracts), but you will need an accountant from the very beginning. 

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Buoyant Marketing
The Art of Vulnerability

In a world where much of our human interaction happens on social media, we have become used to the concept of "oversharing." People feel now, more than ever, emboldened to speak their mind with little to no fear of consequences. It's not uncommon for the general rule of thumb, "no religion or politics," to fly right out the window when having virtual conversations. Want to know my take on it? 

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Buoyant Marketing
How to Get $#!^Done When You're Sick and Tired

Now the holidays are over and I am seeing a common trend, my household included:
Everyone has come down with some sort of virus and is exhausted from all of the social obligations. Yes, even us extreme extroverts can get overstimulated around people. Haha!
Here’s one thing I am an expert at: being sick and tired. 

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Buoyant Marketing
Consistent, Intentional Action

I’d like to say my strength and intelligence have gotten me places, but that is likely not the case. My best guess is that any success I have had in life is due to:
my inherent ability to nurture long-term relationships with others through regular positively-charged conversation.

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Buoyant Marketing
I Can't Believe I am Saying This... I May Actually Like Winter

For those of you who know me, you’re probably thinking, “This isn’t the Emilie I know!”
Well, it’s true… and I am feeling quite perplexed by it as well. The thing is, I was always bothered by the cold air, the sloppy slush in parking lots, and the bulky layers of clothing. Because I always felt annoyed for five months out of the year, I think I forgot to look around me and notice the beauty.

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Buoyant Marketing
I Regret Leaving My Full-Time Job

There. I said it.
I regret leaving my full-time job.
Now don’t get me wrong…
I don’t regret jumping into creative entrepreneurship — at all! I don’t regret leaving the position I was in. I don’t regret leaving the time clock. I don’t regret leaving the limited sick days. Seriously, who should be telling me, a chronic illness warrior, that I am only allowed to be sick three days per year?
Here’s the scoop: I regret leaving my full-time job when I left my full-time job.

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PersonalBuoyant Marketing
Hungry for Success... and Doughnuts

A little over four years ago, when I was uncomfortably pregnant with my first daughter, my husband and I drove to Milwaukee for a family gathering. I don’t remember many details of the event, but what I do remember is that it was a Sunday and I had the world’s most massive craving for doughnuts. My husband and I got in the car, and drove around the entire metro area, in a feverish attempt to find the perfect chocolate long john.

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MindsetBuoyant Marketing
What Will They Think of Me?

Who am I to start a business?
I didn’t go to business school…
I don’t have much business experience…
I am not good at finances and don’t understand accounting…
Surely no one would pay for something I love to make or do…
People are going to think I am such an imposter…
I am sure my family will judge me behind my back if I do this…
I know my spouse/parent(s) says they support me, but I don’t think they would like this…
If I spend any money on this business idea, I could make a huge mistake and lose it all…

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Buoyant Marketing
Gratitude and How I Forgot All About It

I hope you read the title and thought, “That Emilie… she’s such a jerk.” Haha!
Just kidding — I really hope you don’t think that. In fact, in a journaling exercise I was working on just a few minutes ago, I identified myself as a philanthropist first and an entrepreneur second. So hopefully, a jerk, I am not.
But then how on earth did I forget about something so important as gratitude?

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MindsetBuoyant Marketing
On Death and Mourning

Three years ago, today, I was walking through the aisles of Target with my sister-in-law when I received one of the most life-changing phone calls ever. It was a panicked phone call, telling me my Dad had a heart attack and passed away suddenly.

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PersonalBuoyant Marketing
Hold on Tight... Here We Go!

I can hardly believe it is nearing the end of October already. I got a Freeze Warning notification on my phone. One thing I can tell you is that despite being born and raised in Wisconsin, I am absolutely not ready for winter.

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Buoyant Marketing