What is Copywriting... and WHY I do it!

Let's be honest. This definition briefly tells you *what* I do, but it definitely doesn't tell you "why" I do it! Hint... it's not because I love being tied to my computer all day. 

Yesterday, as I was listening to #startwithwhy by @simonsinek, I had an epiphany: I didn't know my "why" (aka my mission statement).

Sure, I thought about it endlessly for the last five years and I even wrote down my "why" on my office corkboard, but it never felt "just right." Feeling like Goldilocks, I kept brainstorming and trying new sentences on for fit. Some were too bland or too bold or just flat-out not me at all. 

While the idea of "I want to provide a comfortable life for my family" sounds good, it just doesn't resonate with me; it doesn't motivate me. 

In the last six weeks, I have spent at least one hour most days meditating and letting my thoughts flow out of me. I have had incredible realizations about myself, my goals, and the impact I want to make. Most of all, I figured out WHY I do what I do and what brings me incredible amounts of joy. Without further ado, here is my WHY -- my mission statement: 

To make people laugh and foster communities of true belonging. 

Okay, now that doesn't sound like it ties directly to copywriting, but I promise it does! 

Keep your eyes open. The "how" and the "what" will come in a future post. :)