Search Engine Optimization Company Makes Critical Metadata Error
Managing Healthy Expectations
When I launched my website earlier this month, I worked really hard on making it look pretty and easy to use. I customized my favorite Squarespace template. I sprinkled my favorite branding elements and headshots throughout the pages. I added newsletter signups, social media icons, and a custom contact form from Honeybook.* Once it looked nothing short of gorgeous, I published that sweet website baby of mine and announced its arrival to the world! 🎉🎉🎉
But, that gorgeous website won’t perform unless…
Launch Day is Here! 🎉🎉🎉
Have you ever been on a road trip with someone who printed all the directions, reservations, and whatnot and carried them in her handy-dandy binder? You know… the person who went onto Google Maps the night before and made sure there was no unexpected road construction on the route… the one who plotted out the most accessible gas stations and cleanest restrooms every 100 miles on a 1,000 mile stretch?
Hello! Is it Me You're Looking for?
For those of you who have known me for the last five years, you KNOW I’ve launched and relaunched several businesses. In fact, you might even be thinking… “again, Emilie?!”
Someone unkind once told me, “it’s about time you found a real job.” Well, sista, one size doesn’t fit all. My entrepreneurial spirit doesn’t thrive in a cubicle.
Now, I have founded and operate an inbound marketing agency with a talented team of marketing and business management experts. Pinch me! (Okay, no don’t)
No One is "Self-Made"
So tell me… what came to your mind when you read the last line?
A // Lionel Richie
B // The fabulous Lady Glittersparkles from the Trolls movie
I Got Yelled at... in a Starbucks 😨😨😨
don’t fill my social media accounts with long diatribes about my viewpoints. However, there is one thing I would like to address, if you’ll let me:
No one is “self-made.”
Where on Earth Did You Come From?
Do you ever get an itch in your fingertips, where you feel like you are burning to write and your browser just won't load fast enough? Or, let's kick it old school and think back to the time when you had so much you wanted to write but your hand would cramp up so badly you needed to stop. Sorry for invoking the painful memories, Friend. lol
The Truth about Instagram Engagement in the Creative Industry
This week, I did an awkward little squeal when I saw an inquiry come in for my copywriting services from someone I had never met before. Okay, okay, that would be the vast majority of my clients. But even after all these years of being in business, I still get that magical feeling of gratitude when someone other than my close relatives love what I am putting out into the world.
Joie de Vivre: Are You Holding Yourself Back from Happiness?
Did you know I went to school to become a librarian?
It feels like eons ago, but right after undergrad and before kids, there was this scary time in my life when I didn't know what I wanted to be when I grew up. (Haha -- that lasted WAY longer than I anticipated!) During that time, I applied for graduate school at @uwmadison in the School of Library and Information Science. I cultivated the extra-nerdy side of myself and learned the absolute best ways to gather, sort, store, and reference data (in a digital way, not just on a bookshelf).
National Read a Book Day
joie de vi·vre
ˌZHwä də ˈvēvrə/
exuberant enjoyment of life
What makes you happy?
(No, happier... even happier... there ya go!)
🙃 What makes you so happy you don't even realize you're whistling and dancing in public?
😂 What makes you laugh so hard you cry (and maybe even pee your pants a little)?
😍 What or who do you love so deeply that your heart inflates like a balloon just at the thought of it/them?
Influencer Outreach and all that Jazz!
Hey, Y'all! (I'm practicing since we're moving down south soon) 😉
I was talking to Aaron, my better half, the other day about how long it has been since we have read a physical book...fiction...for fun...
Let's just say it's an embarrassingly-long time. BK. Before kids.
What is Copywriting... and WHY I do it!
Old MacDonald had a farm. E-I-E ... IO... Strategy? Wait. That's not right.
What the heck is IO?
Influencer Outreach Strategy is a word-of-mouth marathon -- the hottest way to create a buzz about your brand among your ideal customers.
Let's be honest. This definition briefly tells you *what* I do, but it definitely doesn't tell you "why" I do it! Hint... it's not because I love being tied to my computer all day.
Yesterday, as I was listening to #startwithwhy by @simonsinek, I had an epiphany: I didn't know my "why" (aka my mission statement).